https://milewa.com.br/en/blog/ Practical articles for those selling on Mercado Livre and Shopee: how much you keep from each sale, how fees change the math, when Ads cause losses, and how to set prices without guessing. en Thu, 08 Oct 2026 18:16:34 GMT https://milewa.com.br/en/blog/melhores-ferramentas-lucro-mercado-livre-shopee-2026 https://milewa.com.br/en/blog/melhores-ferramentas-lucro-mercado-livre-shopee-2026 Wed, 30 Sep 2026 15:00:00 GMT Comparativos Comparison of 12 tools that show the real profit for those selling on Mercado Livre and Shopee: Milewa, Jodda, Letzee, Emori, Hunter HUB, Gestor Seller, Lucro ON, Oquesobra, AdMan, Real Trends, Nubimetrics, and Mercado Turbo. Price, channels, free trial, and who each one is best for, checked in September 2026. https://milewa.com.br/en/blog/milewa-vs-jodda https://milewa.com.br/en/blog/milewa-vs-jodda Wed, 30 Sep 2026 15:00:00 GMT Comparativos Milewa vs Jodda.ia comparison with price, features, and seller profile. With the same order limit, Milewa costs from R$ 47 to R$ 247 per month, catering to those just starting to those exceeding R$ 100,000 per month, and offers 14 days free without a card. https://milewa.com.br/en/blog/milewa-vs-letzee https://milewa.com.br/en/blog/milewa-vs-letzee Wed, 30 Sep 2026 15:00:00 GMT Comparativos Milewa × Letzee side by side: both show profit per listing including ADS, but Milewa charges per order, not revenue, also integrates Shopee, and has a decision copilot. Prices checked in September 2026. https://milewa.com.br/en/blog/milewa-vs-emori https://milewa.com.br/en/blog/milewa-vs-emori Wed, 30 Sep 2026 15:00:00 GMT Comparativos Milewa × Emori comparison: both calculate the margin of each order on Mercado Livre and Shopee. Milewa starts at R$ 47, includes 3 accounts in the R$ 97 plan and 10 accounts in the R$ 247 plan, and adds copilot, DRE, and promotion automation. Prices from September 2026. https://milewa.com.br/en/blog/milewa-vs-hunter-hub https://milewa.com.br/en/blog/milewa-vs-hunter-hub Wed, 30 Sep 2026 15:00:00 GMT Comparativos Milewa × Hunter HUB side by side: price by volume, Shopee integration, ADS, promotions, and free trial. Milewa starts at R$ 47 with 300 orders, integrates Mercado Livre and Shopee, and offers 14 days without a card. Prices from September 2026. https://milewa.com.br/en/blog/milewa-vs-gestor-seller https://milewa.com.br/en/blog/milewa-vs-gestor-seller Wed, 30 Sep 2026 15:00:00 GMT Comparativos Milewa × Gestor Seller comparison: both have plans for 300, 1,500, and 5,000 orders per month. Milewa charges R$ 47, R$ 97, and R$ 247; Gestor Seller charges R$ 97, R$ 197, and R$ 397. Features, accounts, and free trial checked in September 2026. https://milewa.com.br/en/blog/milewa-vs-lucro-on https://milewa.com.br/en/blog/milewa-vs-lucro-on Wed, 30 Sep 2026 15:00:00 GMT Comparativos Milewa × Lucro ON comparison: Lucro ON charges by revenue range and offers ABC curve, ADS, reconciliation, and multi-stores in higher plans. Milewa charges per order, starts at R$ 47, and provides the complete profit dashboard from the first plan. Prices from September 2026. https://milewa.com.br/en/blog/milewa-vs-oquesobra https://milewa.com.br/en/blog/milewa-vs-oquesobra Wed, 30 Sep 2026 15:00:00 GMT Comparativos Milewa × Oquesobra side by side: both calculate real profit after fees and ADS on Mercado Livre and Shopee. Milewa costs R$ 47 up to 300 orders and R$ 97 up to 1,500, offers 14 days free, and has a copilot that advises on margin. Prices from September 2026. https://milewa.com.br/en/blog/milewa-vs-adman https://milewa.com.br/en/blog/milewa-vs-adman Wed, 30 Sep 2026 15:00:00 GMT Comparativos Milewa × AdMan comparison: both use margin to decide ADS and promotions on Mercado Livre and Shopee. Milewa offers promotion automation by margin and ADS analysis by SKU starting at R$ 97 with 3 accounts; AdMan's agent plan costs R$ 350 plus R$ 90 per account. Prices from September 2026. https://milewa.com.br/en/blog/milewa-vs-real-trends https://milewa.com.br/en/blog/milewa-vs-real-trends Wed, 30 Sep 2026 15:00:00 GMT Comparativos Milewa × Real Trends comparison: Real Trends focuses on operation and sales on Mercado Livre; Milewa shows the real profit of each order with ADS, tax, and cost, on Mercado Livre and Shopee. Milewa starts at R$ 47 and Real Trends at R$ 115. Prices from September 2026. https://milewa.com.br/en/blog/milewa-vs-nubimetrics https://milewa.com.br/en/blog/milewa-vs-nubimetrics Wed, 30 Sep 2026 15:00:00 GMT Comparativos Milewa × Nubimetrics comparison: Nubimetrics analyzes market and competition on Mercado Livre; Milewa shows the real profit of each order and points to the next decision. Public price starting at R$ 47 and 14 days free without history requirement. Checked in September 2026. https://milewa.com.br/en/blog/milewa-vs-mercado-turbo https://milewa.com.br/en/blog/milewa-vs-mercado-turbo Wed, 30 Sep 2026 15:00:00 GMT Comparativos Milewa × Mercado Turbo comparison: Mercado Turbo automates account management on Mercado Livre and charges per account; Milewa calculates the real profit of each order on Mercado Livre and Shopee, with multiple accounts in the same plan and decision copilot. Prices from September 2026. https://milewa.com.br/en/blog/quanto-sobra-de-uma-venda-no-mercado-livre https://milewa.com.br/en/blog/quanto-sobra-de-uma-venda-no-mercado-livre Fri, 18 Sep 2026 15:00:00 GMT Margem e custos The full breakdown of a R$ 100 sale on Mercado Livre: commission, shipping cost, tax, packaging, and what actually goes into your pocket. With numbers from the official shipping cost table checked in September 2026. https://milewa.com.br/en/blog/faixas-de-preco-shopee-ganhar-menos-vendendo-mais-caro https://milewa.com.br/en/blog/faixas-de-preco-shopee-ganhar-menos-vendendo-mais-caro Fri, 18 Sep 2026 15:00:00 GMT Shopee On Shopee, raising the price from R$ 79.99 to R$ 80.00 takes R$ 6.69 out of your pocket. There are three steps like this in the commission table, and I show where each dead zone starts and ends. https://milewa.com.br/en/blog/frete-gratis-mercado-livre-quem-paga https://milewa.com.br/en/blog/frete-gratis-mercado-livre-quem-paga Fri, 18 Sep 2026 15:00:00 GMT Mercado Livre From R$ 79, the shipping cost jumps to a new tier that depends on the package weight. For a 10 kg item, it only pays off again above R$ 125. See the step table by weight. https://milewa.com.br/en/blog/acos-bom-lucro-ruim-tacos https://milewa.com.br/en/blog/acos-bom-lucro-ruim-tacos Fri, 18 Sep 2026 15:00:00 GMT Anúncios pagos ACOS compares ad spend to revenue, not to margin. For a product with 12% margin, an ACOS of 15% is already a loss. See how to calculate the maximum TACOS your store can handle. https://milewa.com.br/en/blog/full-mercado-livre-quando-compensa https://milewa.com.br/en/blog/full-mercado-livre-quando-compensa Fri, 18 Sep 2026 15:00:00 GMT Mercado Livre Full charges storage per day and per idle unit. Before sending stock, calculate the SKU’s coverage days. Over 90 days, Mercado Livre’s warehouse becomes your biggest hidden cost. https://milewa.com.br/en/blog/custo-medio-cmv-erro-que-infla-a-margem https://milewa.com.br/en/blog/custo-medio-cmv-erro-que-infla-a-margem Fri, 18 Sep 2026 15:00:00 GMT Margem e custos Using the price from the first purchase or the last one to calculate margin distorts the result. See the difference between first purchase cost, weighted average cost, and replacement cost, and when to use each one. https://milewa.com.br/en/blog/devolucoes-quanto-comem-do-lucro https://milewa.com.br/en/blog/devolucoes-quanto-comem-do-lucro Fri, 18 Sep 2026 15:00:00 GMT Margem e custos The marketplace refunds commission and shipping on returns, but the sale disappears and the return has a cost. See the real calculation and why partial refunds are usually the cheapest way out. https://milewa.com.br/en/blog/curva-abc-os-skus-que-pagam-a-loja https://milewa.com.br/en/blog/curva-abc-os-skus-que-pagam-a-loja Fri, 18 Sep 2026 15:00:00 GMT Gestão da loja ABC curve by revenue shows who sells. By margin, it shows who pays the bills. The names rarely match on both lists, and the difference is where the decisions are. https://milewa.com.br/en/blog/catalogo-buy-box-sem-queimar-margem https://milewa.com.br/en/blog/catalogo-buy-box-sem-queimar-margem Fri, 18 Sep 2026 15:00:00 GMT Mercado Livre Winning the catalog listing isn’t about being the cheapest. And if you’re going to lower your price, drop it past the R$ 79 step: going from R$ 80 to R$ 78.99 actually increases your margin instead of reducing it. https://milewa.com.br/en/blog/reputacao-o-que-derruba-de-verdade https://milewa.com.br/en/blog/reputacao-o-que-derruba-de-verdade Fri, 18 Sep 2026 15:00:00 GMT Gestão da loja Losing green reputation on Mercado Livre makes shipping more expensive for all listings above R$ 79 at once. See what counts in the calculation, what doesn’t, and which metric to watch every week. https://milewa.com.br/en/blog/promocoes-mercado-livre-coparticipacao https://milewa.com.br/en/blog/promocoes-mercado-livre-coparticipacao Fri, 18 Sep 2026 15:00:00 GMT Mercado Livre In cost-sharing campaigns, Mercado Livre covers part of the discount, and the promotional sale can pay more than the full-price sale. The problem is the refund doesn’t always show up in your statement. https://milewa.com.br/en/blog/preco-ideal-comece-pela-margem https://milewa.com.br/en/blog/preco-ideal-comece-pela-margem Fri, 18 Sep 2026 15:00:00 GMT Margem e custos Commission and tax are percentages of the price, so adding them to the cost is wrong. The right formula divides, not adds. And in marketplaces, there’s usually more than one price that gives you the same margin. https://milewa.com.br/en/blog/shopee-repasse-o-que-cai-na-conta https://milewa.com.br/en/blog/shopee-repasse-o-que-cai-na-conta Fri, 18 Sep 2026 15:00:00 GMT Shopee Shopee pays you the net amount, with fees already deducted before you see it. This changes how you check your margin and hides mistakes that would be obvious on Mercado Livre. https://milewa.com.br/en/blog/imposto-simples-nacional-margem-marketplace https://milewa.com.br/en/blog/imposto-simples-nacional-margem-marketplace Fri, 18 Sep 2026 15:00:00 GMT Margem e custos Under Simples Nacional, the effective tax rate follows your revenue from the last 12 months. Growing from R$ 500,000 to R$ 2 million cuts more than 3 margin points from all products, with no change in price or cost.